In the ever-evolving world of fashion and marketing, staying true to one's roots while also pushing boundaries and redefining oneself is a delicate balancing act. For Adidas Originals, this balance is exemplified in their iconic campaign "Original Is Never Finished," which made a significant impact in China in 2018. This article will delve into how Adidas Originals successfully captured the essence of originality and creativity in the Chinese market, with a focus on the campaign's agency, director, chief creative officers, and the impact it had on the brand's image and audience perception.
Agency: Johannes Leonardo
The creative minds behind the Adidas Originals "Original Is Never Finished" campaign in China were the talented team at Johannes Leonardo. This New York-based advertising agency is known for its innovative and boundary-pushing work in the industry. With a keen eye for storytelling and a deep understanding of consumer behavior, Johannes Leonardo was the perfect fit to bring the essence of originality to life for Adidas Originals in the Chinese market.
Director: Marco Prestini
At the helm of the visual storytelling for the campaign was director Marco Prestini. Known for his visually striking and thought-provoking work, Prestini brought a unique perspective to the "Original Is Never Finished" campaign. His ability to capture the essence of originality and creativity through his lens was a crucial element in the success of the campaign in China.
Chief Creative Officers: Jan Jacobs, Leo Premutico
The visionaries behind the campaign were the chief creative officers at Johannes Leonardo, Jan Jacobs, and Leo Premutico. With a deep understanding of the Adidas Originals brand and a passion for pushing creative boundaries, Jacobs and Premutico played a pivotal role in shaping the campaign's messaging and overall impact. Their leadership and creative direction ensured that the campaign resonated with the Chinese audience and captured the essence of originality in a compelling way.
Creative Director: Fe.
Fe., the creative director for the campaign, brought a fresh and innovative perspective to the table. With a keen eye for detail and a passion for storytelling, Fe. played a crucial role in shaping the visual identity of the campaign and ensuring that it resonated with the target audience in China. Her creative vision and strategic approach were instrumental in bringing the "Original Is Never Finished" campaign to life in a way that was both authentic and impactful.
Adidas Originals: Original Is Never Finished
The essence of the Adidas Originals brand is captured in the slogan "Original Is Never Finished." This mantra embodies the brand's commitment to pushing boundaries, embracing creativity, and celebrating individuality. Through this campaign, Adidas Originals sought to inspire and empower consumers to embrace their originality and express themselves authentically.
为何adidas Originals的#Original Is Never Finished#能
The success of the Adidas Originals "Original Is Never Finished" campaign in China can be attributed to its ability to resonate with the Chinese audience on a deep and emotional level. By tapping into the cultural zeitgeist and celebrating the spirit of originality and creativity, Adidas Originals was able to connect with consumers in a meaningful way. The campaign's message of self-expression and individuality struck a chord with the Chinese audience, who are increasingly seeking brands that align with their values and beliefs.
Adidas China
Adidas China played a crucial role in bringing the "Original Is Never Finished" campaign to life in the Chinese market. With a deep understanding of the local culture and consumer preferences, Adidas China was able to tailor the campaign to resonate with the unique needs and desires of Chinese consumers. By leveraging local insights and cultural nuances, Adidas China was able to create a campaign that felt authentic and relatable to the Chinese audience.
Adidas Originals "Original is never finished" 年度 campaign 潮流
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